Imagine yourself at your most beloved company function. Which one was it—the packed goodie bag, the unusual pen that served as a phone stand, or the insulated tumbler that made it through the dishwasher disaster unscathed? In our memories, the smallest things tend to stand out the most. Promotional branded swag ideas make this enchantment a reality.
Alright, let’s cut to the chase. Various promotional items have different qualities. There’s always the pen or flimsy tote bag that will end up in the trash. Yet, there are things that make you happy. Someone gave out squid-shaped USB hubs (complete with eight tentacles!) at a tech event I went to. Hey, guess what? That strange device is still on my desk, giving me the nostalgic wink.
It ought to be fun, not tedious, to choose event giveaways. Consider yourself a guest for a second; what would you take with you? Perhaps it’s the chic Eco notepad just waiting to be filled with your doodles of grocery lists. Or the enamel pin you’re going to wear to Monday’s meeting to show your disapproval.
When it comes to popularity, functionality is king. None of us ever wished we had fewer phone chargers. Among the best-selling items at staff parties are water bottles, portable power banks, and trendy socks. If you add a quirky graphic or a sarcastic quote to your giveaway, it will become an instant hit.
Time is of the essence. Listen up: if you want your summer rooftop party to be remembered even in the dead of winter, hand out sunglasses. Take into consideration who you are speaking to. Products such as picnic coolers, cordless headphones for techies, and stress balls for spreadsheet aficionados abound.
Parts that can be manipulated? Solid gold. Present a “Create Your Very Own Swag Bag” workshop. Imagine a level of participation never before seen: people laughing, creating connections, and combining things in new ways. They will, in fact, capture images. You won’t even have time to shout “#eventgoals” before your brand jumps on social media.
Make a lasting impression by providing something that people can’t tear away from their memories. Imagine something unique, not cookie-cutter. One key component: a pleasant surprise. There is an additional perk for those who get there early. Spins for random prizes. A little element of surprise makes a freebie seem more like a reward and less like a purchase, which is always a win-win.
Take the ripple reading. Was there an Instagram post about the haul? Were there any trending hashtags a few days later? Your digital valley echo sounds like that. Pixel by pixel, your event endures.
What you put in someone’s pocket as a giveaway is more than simply a freebie; it’s a story. Look after them as if they were little emissaries on a grand journey. Remember that occasionally your brand’s impact can be amplified with only one squid-shaped USB hub.